
GLOW UP
THE CHALLENGE OF PHOTOGRAPHY
DALLAS
September 7th and 8th

WORKSHOP OBJECTIVE:
This course introduces participants to the importance of lighting in photography as a fundamental tool for photographers. The various topics covered will guide photographers in discovering its applications according to their needs. They will not only learn the techniques but also work on the principles of their application. It's not enough to simply know how to position the subject and the flashes; it's also important to understand the "why."
The importance of lighting in photography lies in the fact that photography is "writing with light." From this premise, we realize that lighting is what ultimately tells the story. It's not enough for the iconic elements to be correct and placed in the right location; that will give us an intellectual understanding of the message, but proper lighting will produce an emotional impact on the viewer.
Another objective is for participants to understand that the fundamentals of lighting and the conceptualization of lighting in photography are applicable to any type of photo. Therefore, the workshop is suitable for amateurs and professionals working in different branches of photography.
The practice is developed with still lifes and portraits because these are the genres that allow us to apply what we have learned in image creation and lighting.
Participants should bring a camera and flash if they have one; a large part of the workshop will consist of practical exercises designed to put into practice what has been learned in theory, with all its variations.

This course introduces participants to the importance of lighting in photography as a fundamental tool for photographers. The various topics covered will guide photographers in discovering its applications according to their needs. They will not only learn the techniques but also work on the principles of their application. It's not enough to simply know how to position the subject and the flashes; it's also important to understand the "why."
The importance of lighting in photography lies in the fact that photography is "writing with light." From this premise, we realize that lighting is what ultimately tells the story. It's not enough for the iconic elements to be correct and placed in the right location; that will give us an intellectual understanding of the message, but proper lighting will produce an emotional impact on the viewer.
Another objective is for participants to understand that the fundamentals of lighting and the conceptualization of lighting in photography are applicable to any type of photo. Therefore, the workshop is suitable for amateurs and professionals working in different branches of photography.
The practice is developed with still lifes and portraits because these are the genres that allow us to apply what we have learned in image creation and lighting.
Participants should bring a camera and flash if they have one; a large part of the workshop will consist of practical exercises designed to put into practice what has been learned in theory, with all its variations.
METHODOLOGY
DURATION: Two days, September 7th and 8th. From 9:00 am to 6:00 pm each day.
Digital notes are provided in PDF format.
MAXIMUM CAPACITY: 20 people.
WORKSHOP LED BY: Gustavo Pomar
WORKSHOP LOCATION: Double Tree by Hilton Hotel Dallas/Richardson
1981 N Central Expy, Richardson, TX 75080
ORGANIZED: Vladimir Guzman. Whatsapp: (214) 586-9518
SYLLABUS:
Por la mañana: (Teoría):
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El lenguaje visual - El signo, el símbolo, la codificación de la imagen.
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Aspectos narrativos de la imagen.
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Los tres aspectos de la composición.
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Como usar el equilibrio, la armonía, las proporciones en las formas, los colores
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La Gestalt como referente.
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La luz narrativa.
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La estética de la luz.
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La intensidad, la dirección y la difusión para sacudir a mi espectador
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La luz prosódica.
Por la tarde (Práctica):
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Prácticas con flash
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Armamos dos bodegones diferentes dirigidos por Elsa donde veremos como pone en práctica lo aprendido en la teoría.
SEGUNDO DÍA
Por la mañana:
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Las figuras retóricas
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La edición como complemento de la composición. Aplicaciones de IA.
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Prácticas.
Por la tarde (Práctica):
El primer día, antes de despedirnos, se formaran grupos de 3 o 4 personas.
Cada grupo deberá planificar un bodegón y un retrato de tipo conceptual. La idea es que los participantes se encuentren con la problemática de construir la idea y llevarla cabo con dos tipos de fotografía que los hará poner en juego el conocimiento adquirido con respecto a la iluminación. Los alumnos deberán traer elementos para armar los bodegones y a alguna persona para el retrato, también pueden utilizar a uno de los integrantes del grupo como modelo).
Los que sean de otras ciudades podrán agruparse con los asistentes locales.
Cada integrante del curso aportará equipo fotográfico para poder realizar las fotos.
La consigna se completa pudiendo entregar antes de las 18hs las fotos terminadas y editadas.
INVESTMENT FOR THE WORKSHOP
We have a pre-sale price for those who want to take advantage of the opportunity and another price for those who arrive at the last minute or are undecided.
Presale: until July 25th
USD 600
Regular Workshop Price:
USD 700
How do I sign up?
To reserve your place, write to us on the mobile number of
Vladimir Guzman. Whatsapp: (214) 586-9518
We require a deposit of USD 200 to reserve your spot. The remainder is due in cash on the first day of the workshop.













