THE CREATIVE PROCESS
PUEBLA
August 29, 30 and 31
In this video I'll tell you what "THE CREATIVE PROCESS" is.
WORKSHOP OBJECTIVE:
The main objective is for students to understand the creative process, its fundamental steps, and how to make the most of them. Then, they should be able to apply this knowledge to photography, recognizing the ideal resources that visual language offers to express the developed message and how to use the available tools, such as composition, lighting, and editing.
The workshop will be led by Gustavo Pomar and Elsa Weppler.
The workshop is based on first establishing theoretical knowledge and then putting it into practical application.
In the first part of the workshop, we'll see how to use the tools provided by Visual Language to structure images with a specific meaning. This is the conception stage. We'll learn to plan and then execute our shot.
During the shoot, we'll work on composition and lighting, exploring the "why" behind each decision and where it leads us. We'll also decide what to focus on during the shoot and what to leave for post-production.
Students should have knowledge of Photoshop, as this is not a workshop that teaches how to use editing programs, but how to apply them judiciously.
The editing process can be done individually (if each group member has sufficient knowledge to use the programs) or collectively if a member prefers to observe a more advanced colleague working with the software. We establish this with the understanding that the workshop's objective is not to teach how to use the program, which would be impossible given the available time, but rather to learn and apply usage criteria.
METHODOLOGY
DURATION: 3 days. From 9:00 a.m. to 6:00 p.m. each day.
Digital notes are provided in PDF format.
MAXIMUM CAPACITY: 15 people.
WORKSHOP LED BY: Gustavo Pomar
WORKSHOP LOCATION:
ORGANIZED: IKERNE MOHENO: 222 518 0357 or DANIEL PULIDO: 222 765 4338
SYLLABUS:
Digital notes are provided in PDF format.
DAY 1
IN THE AFTERNOON: (Theory)
The creative process. Foundations and principles of creativity. Where do ideas come from? How do I use perception to create? In the search for originality. Can I be creative? How?
The three tools for creating our photos: interpreting, visualizing, and representing.
Fundamental aspects of composition: Harmony and balance. Visual appeal. Proportions and shapes. Color as a key resource in composition.
Lighting: the three factors that determine lighting modeling. Creating the right atmosphere for the photo we're taking.
Quality parameters, possibilities, and limitations of digital processing. What we should pay attention to during the capture process and what we can leave for editing.
DAY 2
In the morning:
Visual language. Visual communication. Rhetorical figures. The steps of planning. The steps of execution.
Afternoon (Practice):
We will create a portrait and a still life, applying the concepts learned in the theory. We will plan, execute, and edit the process. Students will be divided into groups, and each group will plan two images (one still life and one portrait) to be created the following day.
DAY 3
In the morning and in the afternoon.
Analysis and evaluation of the two photos taken on the second day. Theory: Creative possibilities, such as reframing, retouching, effects, montages, etc., to find meaning in their application within our creative process.
Key points to consider when creating montages. Then each group will focus on the mission of executing the idea and editing it to obtain the desired result.
INVESTMENT FOR THE WORKSHOP
We have a pre-sale price for those who want to take advantage of the opportunity and another price for those who arrive at the last minute or are undecided.
Presale: until August 10th
$7,200 MXN
Regular Workshop Price:
$8,000 MXN
How do I sign up?
Write to us at: On the cell phone of
IKERNE MOHENO: 222 518 0357 or DANIEL PULIDO: 222 765 4338
to reserve your place.
We require a $3,000 deposit for the reservation. The remainder must be paid 48 hours before August 27th.