Marketing and Professional Development of the Photographer
The goal of the workshop is for you to understand everything that professionalism entails.
Many people think that selling photos makes them professionals, but that's not true. There's a professional lifestyle with its own codes and practices, and when we understand and follow them, we see that our profession becomes something truly interesting and respected.
It's like saying, "playing at another level, in another league."
Everything you learn in this workshop will open a world of possibilities, allowing you to develop effective planning skills. You'll gain the foundations and tools to connect with clients and build relationships, not just sell photos, by marketing your work in a truly professional manner. Understanding ethics, professional practices, and how photography is marketed will empower you to make decisions that will grow your career and improve your quality of life .
You'll also learn the basic requirements for having an online presence . We'll install and configure the necessary tools to create a website as a digital portfolio , using free tools that meet web standards for a proper digital presence.
To achieve this goal we will use WordPress, a tool so robust that currently 40% of the world's websites are created with this content manager.
At the end of the workshop you will have your digital portfolio up and running , connected to the necessary contact methods to interact with your clients and configured so that search engines know what you offer.
Syllabus
Defining our future. A comfort zone. The three pillars of photography. A trade or a profession? Success. Paying the price.
The fundamental difference between price and value. How do I value my brand?
The budget. How much do I want to earn? A good contract should have…
How do I relate to clients? Who do I want to work with? Negotiation.
The action plan. The investments.
How to be more than just a social media presence?
Developing a Digital Presence: Fundamental Elements for Having a Website
Recommendations to consider before starting to develop a website.
WordPress: What is it? Understanding the basic structure and initial setup. Site customization. Content upload. Setting up contact information. Search engine optimization. Basic maintenance.
Date: May 21, 22, 23.
Duration: Three days. From 7:00 pm to 9:30 pm each day.
Methodology: Via streaming, online.
Workshop Fee:
For participants from Argentina, the value is $9000 (nine thousand pesos) in a single payment by bank transfer.
Via MercadoPago with credit card the value is $9700 (nine thousand seven hundred pesos).
For participants from abroad, the cost is US$100 (one hundred US dollars) in a single payment.
Payment is made via PayPal.
WhatsApp : +54 3496 654365
Mail: studio@pomarfotos.com.ar
